A colour additive is defined as any dye, pigment or other substance that can give food colour. Colour additives are important in food products as they make the food appear attractive, appealing and appetising. Since various colours are associated with various foods and flavours of foods we tend to identify them through sight and that is why colours are important. Food business operators try to imitate those colours that are associated with that particular food. Cherries are red and so are tomatoes but they lose their brightness when cooked, so permitted synthetic colours are used to ensure that they look red when served. We would not consider it tomato sauce unless it was coloured red. 

 

E i Naturals Red for Tomato Ketchup Colour is a proprietary formulation that answers this problem with its natural Red Solution.