NATURAL FOOD COLOURS
Food colouring, or colour additive, is any dye, pigment or substance that imparts colour when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food colouring is used both in commercial food production and in domestic cooking. Food Colourants are also used in a variety of non-food applications including cosmetics, pharmaceuticals, home craft projects, and medical devices.
Purpose of food Colouring
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People associate certain Colours with certain flavours, and the Colour of food can influence the perceived Flavour in anything from candy to wine. Sometimes the aim is to simulate a Colour that is perceived by the consumer as natural, such as adding red Colouring to glacé cherries (which would otherwise be beige). Colour additives are used in foods for many reasons including:
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To make food more attractive, appealing, appetising, and informative.
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Offset Colour loss due to exposure to light, air, temperature extremes, moisture & Storage Conditions.
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Correct natural variations in Colour.
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Enhance Colours that occur naturally.
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Provide Colour to Colourless and "fun" foods.
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Allow consumers to identify products on sight, like candy Flavours or medicine dosages.
E i Naturals Natural Food Colours also know as organic food colours are the colour additives that are derived from Natural Resources such as vegetables, seeds, plants and leaves that can be & more importantly admitted to use in Food as colours. E i Naturals Natural Food Colours when used in Food for Colours, are safe and free from any kind of harmful side effects as synthetic colours provide. Which makes them the best for all your everyday consumption of exotic, vibrant and colourful food.
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